Spread happiness with "KIREI"

KIREI is a world language

In one word, what does "KIREI" mean? What exactly is the mission of making KIREI a common language around the world?

"KIREI" is originally an adjective that describes the state of things or events. However, like many other languages, over the course of language development, its meanings and nuances are deeply influenced by human communication processes and cultural interference both within and outside the territory in which the language itself originated.

The story is set in Japan, an island nation known for its isolation from other countries during the Edo period (1600-1868) due to its unique development policies and lack of foreign exchange. Trends in cultural development that exceed the general development trends of many countries within and outside the region. For example, the style of eating raw fish dipped in a special sauce is the origin of sushi, a typical Japanese food culture.

In addition, masterpieces such as “One Piece” and “Dragon Ball” have had a great influence on manga and anime culture, and are still spreading another form of Japanese culture that is loved all over the world. Or like the word “Shinkansen”, written in English and widely used around the world as a vehicle name. However, it is originally a romanized transliteration of the Japanese word “Shinkansen”, whose original meaning was “Shinkansen”, which was originally a romanized transliteration of the Japanese word "新幹線" (Shinkansen); This is a new major route. Similarly, we are on a mission to spread the values ​​and hidden cultural power that come from KIREI.

Simply put, “KIREI” is an adjective that describes the state of things, such as clean or beautiful. However, in reality, the word “KIREI” is expressed in various forms and spellings in Japan. For example, the form and meaning of “綺麗・奇麗・キレイ・きれい'' changes depending on the context. We use KIREI instead of other forms because for us KIREI represents the cultural characteristics of life: clean, tidy, orderly, beautiful and a better life for everyone. This is because it is considered to be a solution. Perhaps if we look only at the semantics, people would immediately think of the words “pretty” and “beautiful.” But KIREI has many other origins.

“KIREI” is not just the state of things being clean and beautiful, but from the perspective of Japanese culture, it is also the process of creating and maintaining that clean and beautiful value. It includes people, methods, results, and maintaining valuable connections.

So, what is the value that KIREI brings?

KIREI brings real tangible value and valuable intangible value. A clean kitchen, a tidy living room, a tidy house, and fresh air. It is a clean, beautiful and healthy living space, a place where we spend our days relaxing and fostering good mental health. We believe that these small KIREI will accumulate little by little and become the seeds of sustainable living that will continue into the future.

Make the world “KIREI”!

We at KIREI produce deliver “KIREI” with the mission and solution of “Making the world “KIREI” !” . We believe that KIREI's living environment nurtures KIREI's soul, KIREI's people, and creates a more peaceful and happy world.

We believe that instilling thoughtful word choices leads to power and clear action. That is why we would like to further expand the “KIREI” concept into the living environment and even into the “KIREI” lifestyle.