KIREI PRODUCE est.2010＆KIREI PRODUCE VIETON est.2024

“KIREI produce” was founded in Japan in 2010, and in 2024 we launched KIREI produce Vieton in Vietnam, our first overseas expansion. “KIREI produce” (formerly Osouji Kakumei) is the company name of our Japanese corporation, and at the same time, it is our important brand. We are more than just a cleaning company. We provide KIREI, which is a part of Japanese culture. KIREI has the power to strongly tug at people's heartstrings, calm their hearts without them even realizing it, and move people. Our mission is to deliver as much KIREI as possible to those who seek it.

Our brand “KIREI produce”

“KIREI produce” has about 300 stores in Japan, and since 2020, it has been ranked first overall in the house cleaning category of the Oricon Customer Satisfaction (R) survey for five consecutive years. (Oricon is Japan's most trusted customer satisfaction survey) Why do we achieve such results and continue to be chosen by customers? In fact, Tomoaki Fukui (representative of KIREI produce, a Japanese corporation), the creator of “KIREI produce”, did not originally set out to create a cleaning company that represents Japan.

Thoughts at the time of founding

“How can people who provide cleaning services have fun doing it?”

This idea of ​​representative Fukui is the beginning of the company.

For example, suppose you ask your child, "What do you want to be in the future?" Is there any child who would answer "I want to be a cleaner" to that question? Probably almost none.

This is due to long-standing prejudices against professions that are prevalent in this world. Very few people are willing to clean. However, when we clean, many of our customers say, "That's amazing! Thank you! You saved us!" I believe this is the power of the "Japan KIREI service" that we provide. KIREI has great power and has the power to move people.

Even if you are not willing to do the cleaning, if you are particular about KIREI and do it thoroughly, you will continue to be chosen by many people and have the power to impress many people. The KIREI crew (that's what we call the people who provide cleaning services), who provide KIREI, each and every one of them shines in their work. Although they are humble, they take pride in their work and is particular about their appearance and behavior, and continue to impress many customers. It is because the KIREI crew works with this spirit that we are able to provide the best service to our customers. 

How can we get more customers to say, "That's amazing! Thank you! That was helpful!''

This is the origin of our company "KIREI produce".

Commitment to “KIREI produce”

KIREI is one of Japan's proud cultures. Being in a KIREI environment, seeing KIREI things, and wearing KIREI things gives me a sense of exhilaration and fills my soul. In a KIREI environment, not only will you be physically and mentally healthy, but you will also be free from conflicts. That's why KIREI should be enjoyed by many people, not just a few. The mission of “KIREI produce” is to continue to provide KIREI to many people and convey the true value of KIREI.